Adam and Zoey are playing princess. Well, Zoey is playing princess and is trying to convince Adam to be the knight that comes and saves her. He finally concedes and comes riding up on his valiant steed and says in his most knighly voice "I am here to rescue you princess"
Her response? "Just a second, my phone is ringing."
I can only imagine she is video conferencing in all her best princess buddies so they can see her brave knight in action.
Thursday, July 9, 2009
Brand Conscious
On Saturday I bought Adam a new pair of shoes. He needed dress shoes but Famous Footwear was having their buy one get one half off sale so of course I offered to buy him a pair of tennis shoes, too. He is starting school next month and will need them.
So, of course he picks out a pair of Sketchers that have lights that blink. I tried to talk him into a different, less ostentatious pair, but this was love at first sight. I'm too cheap to buy brand name shoes for my kids when they grow out of them in 6-8 months. But I was getting them half off and I also had a $10 voucher from their rewards program. So it brought the fancy shoes down into a price range I could stomach.
The next day I heard him call to Zoey, "I'll be right out. I just need to put my Sketchers on." I was taken aback. While shoe shopping the day before the word Sketcher had never been said. I merely called them tennis shoes. So how did he know they were Sketchers? So I asked him.
Of course he looked at my completely dumbfounded and in his very best "duh mom" voice he said "Because they have a big S on them mom." I think he may have even rolled his eyes at me.
But this did not clear things up for me, since the only television he watches is PBS. So whatever his exposure to the Sketcher's S logo it was limited. And yet he still knew that his shoes were Sketchers. And he's only 5.
Damn, those marketing people are good!
So, of course he picks out a pair of Sketchers that have lights that blink. I tried to talk him into a different, less ostentatious pair, but this was love at first sight. I'm too cheap to buy brand name shoes for my kids when they grow out of them in 6-8 months. But I was getting them half off and I also had a $10 voucher from their rewards program. So it brought the fancy shoes down into a price range I could stomach.
The next day I heard him call to Zoey, "I'll be right out. I just need to put my Sketchers on." I was taken aback. While shoe shopping the day before the word Sketcher had never been said. I merely called them tennis shoes. So how did he know they were Sketchers? So I asked him.
Of course he looked at my completely dumbfounded and in his very best "duh mom" voice he said "Because they have a big S on them mom." I think he may have even rolled his eyes at me.
But this did not clear things up for me, since the only television he watches is PBS. So whatever his exposure to the Sketcher's S logo it was limited. And yet he still knew that his shoes were Sketchers. And he's only 5.
Damn, those marketing people are good!
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